Eleven-E, taking its name from once just an apartment number located in East Harlem, to now a growing retail business. Eleven-E takes pride in embodying what it truly means to be from New York, ambitious and full of life. As a brand we make sure we highlight those areas in everything we do. We offer an array of products ranging from our own in-house label to a curated selection of brands. 

Conceived in 2017 and established in 2018 Eleven-E was founded by Ashley Soto. Born and raised in New York, Ashley lived in apartment 11E which would later on in life become her business model.